Custom Search
The online car show dedicated to American-made iron: old skool, new school, and no school
Home Join Login Member cars Games Calculators Tips

Colorized Mario's Tribute to 1954 Dodge Firearrow III Concept

1954 Dodge Firearrow III Concept

The 1954 Dodge Firearrow III Concept Car from Chrysler Corp is a 2 seat Sport Coupe painted a light metallic blue.

The Dodge Firearrow III was Chryslers answer to the sports cars known to be on the drawing board, the Ford T-bird and the new 1953 Corvette.

Dual headlights, small bumperettes front and rear were modern for its time in 1954.

The third of four unique Firearrow concept cars this car had the skillful blending of the best ideas from Europe and the American design studios of Virgil Exner.

It brought an entirely new kind of beauty with a look of poised power, semi-elliptic leaf springs, and Safe-Guard four wheel hydraulic drum brakes.

The interior is quite spacious with plush adjustable leather bucket seats and easy to operate controls within reach. A large ashtray between the front seats adorned the center console.

Highly modified 241ci Dodge Red Ram HEMI V-8 producing 150 hp.

241 ci Hemi-head OHV V-8 engine and PowerFlite automatic transmission.

It has a huge grille cavity with concave vertical bars and four headlights. Two hi-lo sealed beam bulbs coupled with smaller high intensity bulbs to the outside.

The Firearrow III was clocked at 143.44 mph on the Chrysler proving grounds, the only concept dream car to ever set and hold a land speed record.

Introduced at the 1954 Detroit Automobile Show, the Dodge Firearrow III was the company’s main attraction at all the major auto shows that year.

Unlike other concepts, this car was built to ‘show and go’ thanks to its superb engineering, detailed design and of course the legendary Hemi engine.

This car was Virgil Exner's further step toward a production Dodge sports car.

A true Sports car as indicated by its door handles, roll-up windows, fully-framed windshield, and rearview mirrors. And a cargo area behind the two front seats.

Handsomely finished in metallic blue with gray side molding and a blue and white leather interior.

Though the chassis drive train was initially stock Dodge, the coupe body aided streamlining.

A Virgil Exner and Ghia masterpiece. Modern amenities including a fully functional heater defroster system and top of the line push button radio. Heavy-pile carpeting.

The artistic styling reached every aspect of the car with hand-crafted side chrome exhaust pipes and tail lights in the trailing edges of the rear fins.

Beautiful chrome wire wheels with knock off center spinner, wide whitewall tires and side air scoops enhanced the car.

The 1954 Dodge Firearrow III featured a chrome grille mounted into a rectangular opening with vertical slats that served as air intakes.

The 1954 Dodge Firearrow III Concept Car sold for $852,000 at auction to a private collector in Aug 2011 in Monterey Calif.

Independent front suspension with coil springs, live rear axle and wheelbase of 119 inches.

Video and audio clips

1954 Dodge Firearrow III

1954 Dodge Firearrow III


More Cars of the 1950s
More Dodge Coverage

737 car nuts gave this a thumbs-up. Do you? Thumbs-up


Mario on Nov 15, 2021 said:

The third Dodge Firearrow from Chrysler and Ghia a 2 seater sports car with a Hemi engine.

The best of two worlds, styling from the Italian Coach Builder Ghia and performance from the American car manufacturer Chrysler.

The 1954 Dodge Firearrow III lives on today in the hands of a private collector.

[Reply to this comment]

57timemachine on Nov 18, 2021 said:

Fire Arrow III should have gone the path of Fire Arrow II. Now where. I just find nothing to catch my interest in these concept vehicles. I always thought they were just trying to play catch up with GM. Cheers.

[Reply to this comment]

Mario on Apr 12, 2024 said:

I colorized the B/W pictures.

[Reply to this comment]

[Login] or

Direct link: